Metricool vs Sendible Comparison 2026
Both cover social media management and analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling and analytics across brands
Scheduling with a client approval step built in
At a glance
- Metricool starts cheaper, at $20.
- Only Metricool has a free tier.
Side by side
Metricool | Sendible | |
|---|---|---|
| Starting price (they differ) | From $20 | From $35 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
- Works with Twitch
- Works with Pinterest
Sendible
Scheduling with a client approval step built in
Sendible sits where an agency needs somebody outside the tool to sign off before a post goes out. Drafts route to a client, the client approves or comments, and only then does it publish, which is the workflow that keeps freelancers off email threads about a caption. The daily posting limit is per user and stated on every plan, so read that number before the price. It covers the usual networks and states which account types work on each.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.