Metricool vs Publer Comparison 2026
Both cover social media management and analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Publer starts cheaper, at $5.
- Both have a genuinely free tier.
Side by side
Metricool | Publer | |
|---|---|---|
| Starting price (they differ) | From $20 | From $5 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | None | None |
| Runs on (they differ) |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
- Works with Twitch
Publer
Scheduling priced per account, not per seat
Publer schedules to most of the networks a creator actually posts on and prices by social account rather than by seat, with every tenth account free. Recycling and auto-scheduling matter more than the calendar view for anyone running an archive of evergreen posts. The free plan is a real one, with the caveat that it will not connect X and keeps published posts for a day. Paid plans add the workspace, the bulk tools and unlimited scheduling.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.