Metricool vs Publer Comparison 2026
Metricool prices by brand rather than by seat or by account, so managing five accounts under one client costs one subscription: free for 20 scheduled posts a month, then from $20 a month billed annually for 5 brands. Publer prices per individual social account instead, with every tenth one free automatically, free forever with limits like no X and a day of post history, then $5 a month per account, or $4 billed annually. The two meters do not translate directly: Metricool bundles accounts under a brand, Publer counts each one. Whichever axis matches how your accounts are actually organized decides which bill is smaller.
At a glance
- Publer starts cheaper, at $5.
- Both have a genuinely free tier.
Side by side
Metricool | Publer | |
|---|---|---|
| Starting price (they differ) | From $20 | From $5 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Yes |
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
- Works with Twitch
Publer
Scheduling priced per account, not per seat
Publer schedules to most of the networks a creator actually posts on and prices by social account rather than by seat, with every tenth account free. Recycling and auto-scheduling matter more than the calendar view for anyone running an archive of evergreen posts. The free plan is a real one, with the caveat that it will not connect X and keeps published posts for a day. Paid plans add the workspace, the bulk tools and unlimited scheduling.
Why people weigh these two
- Publer instead of Metricool
- Publer from $5 with a free tier prices per account rather than per seat, which is cheaper for one person running several profiles.
- Metricool instead of Publer
- Metricool is built for running several brands at once, with deeper analytics attached, on a free tier alongside Publer's.
Which one should you pick
Pick Metricool if the reporting matters as much as the scheduling: competitor tracking and paid ad performance sit in the same view, with a Looker Studio connector for handing a client a report without copying numbers by hand. Free covers 20 posts a month, and Starter is $20 a month billed annually for 5 brands.
Pick Publer if the account count is what is actually growing and evergreen content needs to resurface without being rewritten. Its recycling and auto-scheduling are built for a back catalogue of posts, pricing is $5 a month per social account, or $4 annually, and every tenth account is free automatically. The free plan is usable indefinitely, with the caveat that X needs a paid plan and published posts vanish from history after a day.
Common questions
- Which is cheaper, Metricool or Publer?
- It depends how your accounts are organized, since the two meter differently: Metricool by brand, Publer by individual social account. Work out how many accounts sit under how many brands before comparing $20 a month for 5 brands against $5 a month per account.
- Does Publer's free plan work with X, formerly Twitter?
- No, X requires a paid plan on Publer, a limit the vendor attributes to the network's own API cost. Metricool's free plan includes X among its supported networks for scheduling.
- Which one tracks competitors as part of the reporting?
- Metricool does, alongside paid ad performance, in the same dashboard used for your own accounts. Publer's listing does not describe a comparable competitor-tracking feature; its strength is recycling and bulk scheduling instead.
- How does Publer's every-tenth-account-free pricing work?
- It applies automatically rather than being something you request: for every nine paid social accounts, a tenth is added free. Metricool has no equivalent per-account discount, since its plans are priced by brand rather than by individual account.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.