Metricool vs Planoly Comparison 2026
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Planoly starts cheaper, at $14.
- Both have a genuinely free tier.
Side by side
Metricool | Planoly | |
|---|---|---|
| Starting price (they differ) | From $20 | From $14 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | 14 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
| Runs on | Web, iOS, Android | Web, iOS, Android |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
- Covers analytics
- Works with Twitch
- Works with X
Planoly
Plan the grid before anything is posted
Planoly started as a visual planner for Instagram and still leads with the thing that made it: drag posts around a mock grid until the feed looks right, then schedule from there. Pinterest and TikTok came later and the link in bio is included rather than sold separately. Pricing is by social set and by user, both of which can be added one at a time, which suits somebody running two accounts rather than twenty.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.