Metricool vs Planoly Comparison 2026
Metricool schedules and reports across brands, with competitor tracking and paid campaign numbers bundled in, free for 20 posts a month, then $20 a month billed annually for 5 brands. Planoly leads with a visual grid planner for arranging a feed before it posts, free for 10 uploads a month through its mobile app, then $14 a month for one account with extra social sets priced separately. Metricool prices per brand, which suits several accounts at once. Planoly is cheaper for one account but its per-set extras add up faster once you are managing several.
At a glance
- Planoly starts cheaper, at $14.
- Both have a genuinely free tier.
Side by side
Metricool | Planoly | |
|---|---|---|
| Starting price (they differ) | From $20 | From $14 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | 14 days |
| API | Yes |
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
- Covers analytics
- Works with Twitch
- Works with X
Planoly
Plan the grid before anything is posted
Planoly started as a visual planner for Instagram and still leads with the thing that made it: drag posts around a mock grid until the feed looks right, then schedule from there. Pinterest and TikTok came later and the link in bio is included rather than sold separately. Pricing is by social set and by user, both of which can be added one at a time, which suits somebody running two accounts rather than twenty.
Why people weigh these two
- Planoly instead of Metricool
- Planoly is built around visually laying out the grid before anything posts, plus a link in bio page Metricool does not offer.
- Metricool instead of Planoly
- Metricool pairs scheduling with analytics across brands from $20 with a free tier.
Which one should you pick
Pick Metricool if you manage several brands or client accounts, since its pricing is per brand rather than per social set: five brands cost $20 a month combined, roughly four dollars each, which scales better than paying for each account separately.
Pick Planoly if grid planning is the actual feature you want, arranging how a feed will look before publishing, and you are managing one or two accounts rather than several. Starter is $14 a month, cheaper than Metricool's entry tier for a single account, though extra social sets and users are priced individually and can add up as fast as Metricool's per-brand model once a second or third account joins.
Common questions
- Which is cheaper for a single account?
- Planoly, at $14 a month Starter against Metricool's $20 a month Starter, which already includes five brands. For exactly one account, Planoly is cheaper; add more accounts and Metricool's per-brand pricing usually wins instead.
- Which one plans the feed visually before posting?
- Planoly does, with its grid planner as the core feature, letting you drag posts around a mock layout until the feed looks right. Metricool schedules and reports but does not lead with the same visual grid-arranging workflow.
- Which scales better across several client brands?
- Metricool, by its own account, since pricing is per brand rather than per social set, and its own listing states this scales better across clients than a per-set model. Planoly's extras for additional social sets and users are priced individually and add up in a similar way.
- Do both have a free plan?
- Yes. Metricool's free plan schedules up to 20 posts a month. Planoly's free plan lives in its mobile app and allows 10 uploads a month, a smaller allowance but still usable for testing whether either tool fits your workflow.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.