Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Spotify's podcast host with an ad marketplace
Ad server you download and run yourself
Megaphone | Revive Adserver | |
|---|---|---|
| Starting price | From $99 | Free |
| Pricing model (they differ) | Paid subscription | Free |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on (they differ) | Web | Web, Linux |
| Covers | Ad Networks, Audio & Podcasting | Ad Networks |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Spotify's podcast host with an ad marketplace
Megaphone is where Spotify puts podcasters who want to sell advertising against a back catalogue rather than only against new episodes. Hosting and distribution come with a campaign manager, so an ad sold today can be inserted into an episode published two years ago and swapped out when the campaign ends. The Spotify Audience Network is the demand side of it. It is priced for somebody whose show already earns, not for a first episode.
Our note
Compare this against what your current host charges plus what you currently earn from ads, rather than against hosting alone. Megaphone is priced as an advertising business with hosting attached, so if the ad side stays empty you are paying a premium for a file server.
Only on this side
Ad server you download and run yourself
Revive Adserver is software you install on your own hosting, so it does the counting rather than the selling. Campaigns, zones, targeting and delivery reports all live on a server you control, which means nothing sits between you and the advertiser and nothing takes a share of what you invoice. Setting it up is a PHP application and a database, and that is a real afternoon of work. Publishers who have already sold the slot are who this is for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Podcast | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
|---|
Our note
Budget for the maintenance rather than the licence. The software is free and the ongoing work is not, so this pays off for a site running ads continuously and rarely for one selling a sponsorship a quarter. If the server side is the objection, AdButler and Broadstreet do the same job as a subscription.