Megaphone

Megaphone is where Spotify puts podcasters who want to sell advertising against a back catalogue rather than only against new episodes. Hosting and distribution come with a campaign manager, so an ad sold today can be inserted into an episode published two years ago and swapped out when the campaign ends. The Spotify Audience Network is the demand side of it. It is priced for somebody whose show already earns, not for a first episode.

Professional is $99 a month and covers hosting, distribution, the campaign toolkit, reporting and access to the Spotify Audience Network, with unlimited users on role-based permissions and live chat support on weekdays. Enterprise is quoted and aimed at networks and publishers with many shows. The $99 is stated monthly with no annual discount offered on the page. What the figure does not include is the advertising revenue split, which is a separate conversation and is not published here.

A show with a back catalogue people still download and enough of an audience that advertisers return calls. The dynamic insertion is the reason to be here, and it only pays when there are old episodes still being listened to. A podcast in its first season is buying a monetization layer with nothing to monetize, and a free host will serve it better until the download numbers change.