Growing an audience
Running the business
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
| Manychat | Metricool | |
|---|---|---|
| Starting price | From $14 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web, iOS, Android |
| Covers | DM & Comment Automation, Social Media Management | Social Media Management, Analytics |
| Works with | TikTok, Instagram, Facebook | YouTube, TikTok, Instagram, LinkedIn |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | 1 | None right now |
Instagram and WhatsApp replies, sent automatically
Manychat is the tool behind every post that says comment LINK and I will send it to you. It watches for a keyword in comments or DMs and answers with a message, a link or a sequence, which turns a post that got reach into an email list. Instagram is where most creators use it. Messenger, WhatsApp and TikTok are also connected.
Our note
Worth knowing before you build a funnel on it: the contact meter counts anybody who interacted in the month, so one post that does numbers can move you two tiers. Check the per-contact overage rate, not just the headline price.
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Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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