Making the work
Growing an audience
Running the business
Both cover seo & discovery. Here is what separates them on price, billing, what you can take with you, and coverage.
Mangools | Moz | |
|---|---|---|
| Starting price (they differ) | From $37.70 | From $49 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | None |
| Runs on | Web | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Five SEO tools that do not need a manual
Mangools is KWFinder and four siblings sold together, and its reason to exist is that the serious suites are overwhelming for anybody who is not doing SEO full time. Keyword difficulty is one number you can act on, the SERP view shows who you would have to beat, and the rank tracker keeps score. Limits are per day rather than generous. An agency running client reporting at volume will hit the ceiling and know it.
Our note
Buy this for the interface, which is the only real reason to pick it over a cheaper suite with deeper data. The per-day request caps are the thing that will actually stop you, so count a normal week's lookups before assuming Basic is enough.
Rank tracking and link data from Moz Pro
Moz has been measuring domain authority since the metric was invented, and its rank tracking, link explorer and keyword research still cover what a content site needs to watch. Its free browser extension is what most people meet first. The index is smaller than Ahrefs', and the entry plan is priced for one site rather than for an agency.
Our note
The entry price is the argument, at $49 a month for a single site against what Ahrefs and Semrush charge. The link index behind it is smaller. Buy it for rank tracking and check backlinks somewhere else.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Covers |
|---|
| SEO & Discovery |
| SEO & Discovery, Research & Trends |
| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Only on this side