MailerLite vs Moosend Comparison 2026
MailerLite keeps a genuine free plan up to 250 subscribers, then rises to $12 a month for Comfort as the list grows, with automations available from that first paid tier rather than gated behind a dearer one. Moosend has no permanent free tier at all, only a 30-day trial with no card, but its single paid tier undercuts MailerLite on price: Pro is $7 a month billed annually, or $9 monthly. Moosend's own materials point newcomers who want a standing free plan straight at MailerLite or Mailjet instead. The cheaper monthly price and the free safety net do not both live in the same tool.
Email marketing that stays cheap as lists grow
Email marketing with automation on every plan
At a glance
- Moosend starts cheaper, at $7.
- Only MailerLite has a free tier.
Side by side
MailerLite | Moosend | |
|---|---|---|
| Starting price (they differ) | From $12 | From $7 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 14 days | 30 days |
MailerLite
Email marketing that stays cheap as lists grow
MailerLite sends campaigns, runs automations and hosts the signup forms feeding them, and prices all of it under the tools it competes with. The editor is plain in a way that suits people who write more than they design. The free plan stops at 250 subscribers, which is a fraction of what beehiiv and Kit give away, so the comparison is really about what you pay at ten thousand.
Our note
The cheap end of email, done properly. Kit is better at automation and beehiiv at growth, and MailerLite wins on the bill, which for a list that is not itself the product is often the only comparison that matters.
Moosend
Email marketing with automation on every plan
Moosend puts automation, segmentation and landing pages on its single paid tier rather than staging them across four, so the price rises with list size instead of with features. Subscribers are the meter. A thirty-day trial runs without a card, which is longer than most of this category offers and long enough to migrate a list and actually send. There is no permanent free plan underneath it, so the trial is a deadline rather than a fallback.
Why people weigh these two
- Moosend instead of MailerLite
- Moosend at $7 puts automation on every plan, so the cheapest tier is not the stripped one.
- MailerLite instead of Moosend
- MailerLite is the permanent free plan Moosend does not have, worth moving to once the thirty-day trial is the only thing standing between the list and a bill.
Which one should you pick
Pick MailerLite if you want a list to sit on for free before committing to anything: 250 subscribers cost nothing, indefinitely, and the cheapest paid tier at $12 a month already includes automation rather than reserving it for a higher plan.
Pick Moosend if the trial is enough runway to decide and the lower price matters more than a permanent free tier. Pro is $7 a month billed annually, cheaper than MailerLite's entry paid plan, and the 30 days give enough time to migrate a real list and send from it. Moosend's own comparison admits this directly: anyone who needs a standing free plan should be looking at MailerLite instead.
Common questions
- Which is cheaper, MailerLite or Moosend?
- Moosend, on the paid tier: Pro is $7 a month billed annually, or $9 monthly, against MailerLite's Comfort at $12. MailerLite's advantage is the free plan underneath it, up to 250 subscribers, which Moosend does not have at all.
- Does Moosend have a free plan like MailerLite's?
- No, only a 30-day trial with no card required. Moosend's own listing says anyone who needs a permanent free plan should use MailerLite or Mailjet instead, since there is nothing under the trial here.
- Is automation available on the cheapest plan for both?
- Yes for both. MailerLite includes automations from its first paid tier at $12 a month rather than a higher one, and Moosend puts full automation on its single paid tier too, rather than staging it across several.
- What happens to a Moosend account when the 30-day trial ends?
- The account and data stay intact, and reactivating means upgrading or buying email credits, according to the vendor. MailerLite has no equivalent cliff, since its free plan continues indefinitely at 250 subscribers.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.