Growing an audience
Running the business
Both cover email marketing & automation and newsletter & email. Here is what separates them on price, billing, what you can take with you, and coverage.
| Mailchimp | MailerLite | |
|---|---|---|
| Starting price | From $20 | From $12 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Not stated |
| Covers | Email Marketing & Automation, Newsletter & Email | Email Marketing & Automation, Newsletter & Email |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | 1 |
Email marketing with the longest integration list
Mailchimp is the default nobody gets fired for picking, and the reason is that whatever else you run already connects to it. The editor and the reporting are fine rather than good. Its pricing counts contacts rather than sends, so a large list you mail once a month costs the same as one you mail daily, which is the wrong shape for most creators.
Our note
Pick Mailchimp when integrations decide it, and only then. For a newsletter as the main product, beehiiv and Kit both cost less and were designed for the job rather than adapted to it.
Email marketing that stays cheap as lists grow
MailerLite sends campaigns, runs automations and hosts the signup forms feeding them, and prices all of it under the tools it competes with. The editor is plain in a way that suits people who write more than they design. The free plan stops at 250 subscribers, which is a fraction of what beehiiv and Kit give away, so the comparison is really about what you pay at ten thousand.
Our note
The cheap end of email, done properly. Kit is better at automation and beehiiv at growth, and MailerLite wins on the bill, which for a list that is not itself the product is often the only comparison that matters.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.