Making the work
Growing an audience
Running the business
Luma AI runs several video models per request through an agent layer and hands back a set of takes to pick from, from $30 a month for 10,000 credits with no free plan at all. Runway pairs its own frontier model with a real timeline, so a generated shot can be trimmed, upscaled and cut against footage you actually filmed, free for 125 credits once and then $15 a month for 625. Credits burn at different rates on different models on both tools, so the sticker prices alone do not say much; work out the cost per finished second on whichever model you would actually use before comparing them on price.
Luma AI | Runway | |
|---|---|---|
| Starting price (they differ) | From $30 | From $15 |
| Pricing model (they differ) | Paid subscription | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | None |
| API | Not stated |
AI video and image generation with agents
Luma generates video and images, and puts an agent layer over the top so one request can run several models and hand back a set of takes instead of a single clip. Credits meter all of it and the plans differ mainly in how many you get. Commercial use is stated on the entry plan, which is not true of every generator in this category.
Our note
The agent layer is the actual reason to pick this: getting several takes back in one go maps to how generated video is really used, which is to keep going until one works. Compare the credit cost per clip against Runway before committing, because the sticker prices are not comparable on their own.
Only on this side
Generative video with an editor around it
Runway is where the frontier video models arrive with a timeline attached, so a generated shot can be trimmed, upscaled and cut against footage you filmed. Credits are the unit of everything, and they go faster than the plan names suggest. Read the credit cost per second before picking a tier, because the gap between plans is nothing like the gap between prices.
Pick Luma AI when you want several attempts at a shot in one request rather than generating, watching and regenerating by hand, and when commercial rights need to be settled without extra reading: they are included from the $30 Plus tier. There is no free plan, so budget for at least that before trying it.
Pick Runway when the generated footage has to sit in an actual project: cut against clips you filmed, upscaled to 4K, or fed through an API into something else you are building. The free plan's 125 one-time credits are enough to get a feel for it, and Standard at $15 a month is the cheaper way in, though at roughly 52 seconds of Gen-4.5 a month, check that number against how much footage you actually need before committing further.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Yes |
| Data export | Not stated | Not stated |
|---|
| Their cut | None | None |
|---|
| Runs on | Web | Web |
|---|
| Covers | AI Video & Voice, AI Image Generation | AI Video & Voice, Video Editing |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
Work out how many seconds of your chosen model each plan buys before subscribing, because the answer is usually smaller than the credit numbers suggest. Runway is the right pick when the shot cannot be filmed. For talking-head video from a script, Synthesia and HeyGen cost less and do it better.
Only on this side