Linktree vs Zaap Comparison 2026
Linktree is free with unlimited links, then paid tiers from around $5 a month for customization. Zaap is free too, then $9 a month for Pro, which turns on digital product sales, a blog and email sending up to 25,000 a month. Zaap's own comparison names the reason to pay for it over Linktree directly: the mailing list, since an address you own outlives a platform's algorithm and a bio link does not.
The link in bio page most people already recognise
A bio link with a shop and a mailing list
At a glance
- Linktree starts cheaper, at $5.
- Both have a genuinely free tier.
Side by side
Linktree | Zaap | |
|---|---|---|
| Starting price (they differ) | From $5 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | None | 7 days |
| API |
Linktree
The link in bio page most people already recognise
Linktree is fast to set up and understood by every audience, which is most of its value. Payments, email capture and basic analytics are all there now. Customization is limited unless you pay.
Our note
Fine, and rarely the best answer. Beacons does more for the same money and beehiiv or Kit do the audience part properly; Linktree wins on the one thing that is hard to buy, which is that your followers already know what it is.
Only on this side
- Covers analytics
Zaap
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Why people weigh these two
- Zaap instead of Linktree
- Zaap folds a shop and a mailing list into the bio page itself, so selling and collecting emails do not require two more tools bolted onto the link.
- Linktree instead of Zaap
- Linktree is the link in bio page most people already recognise, with a free tier and plans from $5, right if a list of links is genuinely all that is needed.
Which one should you pick
Choose Linktree if nothing is being sold and no list is being built, since Zaap's own guidance says the free tiers on either platform are the same product in that case. The free plan is enough for most people, and paid tiers from around $5 a month only add customization.
Choose Zaap if the bio link is the top of the funnel for an email list and digital product sales, since Pro at $9 a month folds a page, a checkout and email sending into one subscription. The email allowance caps at 25,000 sends a month on Pro, rising to 50,000 on Ultra at $19.
Common questions
- Why would someone pay for Zaap instead of using free Linktree?
- Zaap's own comparison names the mailing list as the reason: an email address you own outlives a platform's algorithm, which a bio link alone does not provide. Without selling anything or building a list, the free tiers on either platform are described as the same product.
- Which one sends marketing emails?
- Zaap does, up to 25,000 a month on Pro and 50,000 on Ultra, from the same account as the bio link page. Linktree's listing describes email and SMS capture but not sending marketing campaigns from within the tool.
- Which one is cheaper?
- Linktree's paid tiers start around $5 a month, cheaper than Zaap's $9 Pro plan. Zaap's higher price includes digital product sales, a blog and email sending that Linktree's listing does not describe.
- Which one is more recognisable to an audience?
- Linktree is, since it became the default link-in-bio format. Zaap is less familiar but adds a mailing list and store that a plain Linktree page does not have.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.