Kit vs Lasso Comparison 2026
Both cover affiliate & referral. Here is what separates them on price, billing, what you can take with you, and coverage.
Email marketing built around automation
Affiliate links that stay alive on a WordPress site
At a glance
- Lasso starts cheaper, at $19.
- Both have a genuinely free tier.
- Lasso takes no share of what you earn. Kit takes 3.5%.
Side by side
Kit | Lasso | |
|---|---|---|
| Starting price (they differ) | From $29 | From $19 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes | Not stated |
Kit
Email marketing built around automation
Kit is the one to pick when the sequences matter more than the newsletter. Visual automations, tagging and conditional content are genuinely good, and the creator network sends real signups. The editor is plainer than its competitors.
Our note
Kit against beehiiv is the real decision here, and it turns on which half of the job matters more. Kit is better at what happens after somebody subscribes, beehiiv at getting them to subscribe at all.
Only on this side
- Covers newsletter & email
Lasso
Affiliate links that stay alive on a WordPress site
Lasso manages the affiliate links inside a publisher's own content: display boxes and comparison tables, plus monitoring that flags a link once the product goes out of stock or the page it pointed at disappears. It pulls performance in from the networks so earnings sit beside the posts that made them. Sites with hundreds of links are where it pays. A single review post does not need this.
Our note
Check whether the promotion is still running before paying the standing price, and check the renewal rate before treating a discounted first year as the cost. The free plan is the sensible starting point for a site whose affiliate income has not yet paid for a subscription.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.