Iconosquare vs Metricool Comparison 2026
Iconosquare reports on social accounts and prices by how many profiles are being watched, from $39 a month billed yearly, with competitor tracking and industry benchmarks built for agency-grade reports. Metricool schedules and reports across nine networks, free for 20 posts a month and from $20 a month billed annually once several brands need managing. Both price by account rather than by seat, but Metricool is the cheaper way in at small scale, and Iconosquare earns its higher price only when client-ready benchmarking is the actual deliverable.
At a glance
- Metricool starts cheaper, at $20.
- Only Metricool has a free tier.
Side by side
Iconosquare | Metricool | |
|---|---|---|
| Starting price (they differ) | From $39 | From $20 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | 14 days | Not stated |
| API |
Iconosquare
Social analytics priced by profile
Iconosquare reports on social accounts and charges by how many profiles are being watched, which is the right shape for somebody managing a handful of them and the wrong one for a single creator with a single account. Scheduling sits beside the reporting, so posting and measuring are not two subscriptions. Competitor tracking and industry benchmarks are the part agencies buy it for. Post allowances are set per plan, which matters more than it sounds for anybody publishing daily across several profiles.
Our note
Fix your profile count before comparing tiers, because that is the axis the pricing actually turns on and the plan names distract from it. Metricool is the cheaper option at small scale, and this one earns its price when client-ready reporting is the deliverable.
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Why people weigh these two
- Metricool instead of Iconosquare
- Metricool puts analytics next to scheduling across brands from $20 with a free tier, if you would rather not run two tools.
- Iconosquare instead of Metricool
- Iconosquare prices by profile and leans entirely on analytics, the pick when reporting matters more than the scheduling calendar.
Which one should you pick
Pick Iconosquare when a client is paying to see the report itself: industry benchmarks and competitor tracking that go beyond what Metricool shows. Launch starts at $39 a month billed yearly with no free plan under it, and the profile count has to be fixed before the tier, so weigh it against how many accounts actually need watching before comparing the headline number.
Pick Metricool when the budget is thin or the reporting needs are ordinary. The free plan schedules 20 posts a month with no expiry, and paid plans start at $20 a month billed annually for five brands, cheaper than Iconosquare at every comparable size.
Common questions
- Which one is cheaper?
- Metricool, clearly. Its free plan covers 20 posts a month at no cost, and paid plans start at $20 a month billed annually. Iconosquare has no free plan and starts at $39 a month billed yearly.
- What does Iconosquare offer that Metricool does not?
- Industry benchmarks: Iconosquare compares an account's performance against others in the same category, which is the reason agencies pay its higher price. Metricool covers competitor tracking and paid campaign reporting but not benchmarking against an industry.
- How are the two priced?
- Both by account rather than by seat, but differently. Metricool counts brands, with tiers moving from 5 to 50. Iconosquare asks how many social profiles will be watched before quoting a tier, and both figures decide the bill more than any feature list does.
- Is there a free trial for either?
- Iconosquare gives a 14-day trial with no permanent free plan beneath it. Metricool skips the trial model and offers a genuine free tier instead, capped at 20 posts a month rather than at a number of days.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.