Iconosquare vs Metricool Comparison 2026
Both cover analytics and social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Metricool starts cheaper, at $20.
- Only Metricool has a free tier.
Side by side
Iconosquare | Metricool | |
|---|---|---|
| Starting price (they differ) | From $39 | From $20 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Iconosquare
Social analytics priced by profile
Iconosquare reports on social accounts and charges by how many profiles are being watched, which is the right shape for somebody managing a handful of them and the wrong one for a single creator with a single account. Scheduling sits beside the reporting, so posting and measuring are not two subscriptions. Competitor tracking and industry benchmarks are the part agencies buy it for. Post allowances are set per plan, which matters more than it sounds for anybody publishing daily across several profiles.
Our note
Fix your profile count before comparing tiers, because that is the axis the pricing actually turns on and the plan names distract from it. Metricool is the cheaper option at small scale, and this one earns its price when client-ready reporting is the deliverable.
Metricool
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.