Making the work
Growing an audience
Running the business
Both cover analytics and social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling and monitoring for ten accounts up
Scheduling with a client approval step built in
Hootsuite | Sendible | |
|---|---|---|
| Starting price (they differ) | From $99 | From $35 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Our note
The per-user pricing is what to model, because a second person roughly doubles the bill and that is where this stops competing with the cheaper schedulers. Choose it when monitoring and approvals are requirements rather than nice to have, and choose almost anything else when they are not.
Scheduling with a client approval step built in
Sendible sits where an agency needs somebody outside the tool to sign off before a post goes out. Drafts route to a client, the client approves or comments, and only then does it publish, which is the workflow that keeps freelancers off email threads about a caption. The daily posting limit is per user and stated on every plan, so read that number before the price. It covers the usual networks and states which account types work on each.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export |
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| Not stated |
| Not stated |
| Their cut | None | None |
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| Runs on | Web, iOS, Android | Web, iOS, Android |
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| Covers | Analytics, Social Media Management | Social Media Management, Analytics |
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| Works with | Nothing in particular | YouTube, Instagram, TikTok, Facebook, LinkedIn, X, Threads |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Only on this side