Making the work
Growing an audience
Running the business
Both cover analytics and social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling and monitoring for ten accounts up
Social profile analytics billed per account
Hootsuite | Minter.io | |
|---|---|---|
| Starting price (they differ) | From $99 | From $9 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Not stated | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Our note
The per-user pricing is what to model, because a second person roughly doubles the bill and that is where this stops competing with the cheaper schedulers. Choose it when monitoring and approvals are requirements rather than nice to have, and choose almost anything else when they are not.
Social profile analytics billed per account
Minter.io reports on one social profile at a time and charges that way, which suits somebody running three accounts and nothing like a marketing department. Instagram is where it goes deepest, down to stories, reels, collabs and hashtag performance. Reports are scheduled and emailed rather than waiting in a dashboard nobody opens. Adding a competitor's public profile costs the same as adding your own.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | None | Not stated |
|---|
| Runs on (they differ) | Web, iOS, Android | Web |
|---|
| Covers | Analytics, Social Media Management | Analytics, Social Media Management |
|---|
| Works with | Nothing in particular | Instagram, TikTok, Facebook, LinkedIn, X, Threads |
|---|
| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Count your profiles first and multiply, because this is cheap at two accounts and expensive at ten in a way the headline price hides. Iconosquare and Metricool are the flat-rate comparisons; Minter.io wins when you track few accounts deeply and loses when you track many.
Only on this side