Hootsuite vs Matomo Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Scheduling and monitoring for ten accounts up
Web analytics you can host yourself and keep
At a glance
- Matomo starts cheaper, at $26.
- Only Matomo has a free tier.
Side by side
Hootsuite | Matomo | |
|---|---|---|
| Starting price (they differ) | From $99 | From $26 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Not stated | Not stated |
| Free trial | 14 days | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Everything, in an open format |
| Their cut | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Hootsuite
Scheduling and monitoring for ten accounts up
Hootsuite schedules posts, answers messages from one inbox and monitors what is being said about a brand and its competitors, which is the combination that keeps it in agencies and marketing teams. The entry plan covers ten social accounts for one person; the tier above lifts that to unlimited and adds inbox automation. Analytics and approval workflows are what the upper plans are actually sold on. It is priced per user per month, so a second person on the account roughly doubles it.
Our note
The per-user pricing is what to model, because a second person roughly doubles the bill and that is where this stops competing with the cheaper schedulers. Choose it when monitoring and approvals are requirements rather than nice to have, and choose almost anything else when they are not.
Only on this side
- Covers social media management
Matomo
Web analytics you can host yourself and keep
Matomo answers the same questions as the analytics everybody already runs, with the difference stated on the page: the data belongs to whoever installs it. Two ways to run it sit side by side, a cloud subscription priced on monthly hits and an on-premise build that costs nothing to license. Heatmaps and session recordings are sold as additions rather than bundled. Self-hosting means owning a server and the upgrades that come with it, which is the real price of the free option.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.