Gumlet vs Wistia Comparison 2026
Gumlet is free for 100GB of bandwidth, then $6 a month billed annually for 3,000GB, with DRM available at $99 on any plan. Wistia is free for 25GB of storage, then jumps straight to $79 a month for per-viewer heatmaps and lead capture built into the player. Pick Gumlet for cheap, DRM-capable delivery. Pick Wistia only when a video's job is generating a lead, since that price is hard to justify otherwise.
Video hosting priced by bandwidth, with DRM on top
Video hosting for video your own site depends on
At a glance
- Gumlet starts cheaper, at $6.
- Both have a genuinely free tier.
Side by side
Gumlet | Wistia | |
|---|---|---|
| Starting price (they differ) | From $6 | From $79 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes |
Gumlet
Video hosting priced by bandwidth, with DRM on top
Gumlet is video infrastructure for somebody who wants their own player on their own site rather than a channel on somebody else's. It transcodes, delivers, and will lock a video down with DRM if the content is worth stealing, which is the feature that usually forces a jump to enterprise pricing elsewhere. Image optimisation runs on the same account. The dashboard assumes you know what a bitrate ladder is, and does not apologise for it.
Our note
Price this on bandwidth rather than on the plan name, because a single popular video can move you two tiers in a month. If the content does not need protecting, the cheaper video hosts do the same delivery job without the DRM machinery you are partly paying for.
Only on this side
- Covers media storage & review
Wistia
Video hosting for video your own site depends on
Wistia puts video on your pages with a player you control and analytics counted per viewer rather than per view, which is the difference between hosting and uploading to YouTube. Heatmaps show the second people stop watching. It is priced for a company rather than for one person, and the step from free to $79 is where most creators make their decision.
Why people weigh these two
- Wistia instead of Gumlet
- Wistia targets the same video-on-your-own-site job with analytics attached; it has a free tier but paid plans start at $79 a month, well above Gumlet's $6 entry.
- Gumlet instead of Wistia
- Gumlet prices hosting by bandwidth and adds DRM, with a free tier and plans from $6, well under Wistia's $79 without the per-viewer analytics.
Which one should you pick
Pick Gumlet if the video is doing brand or product work and the bill needs to stay low. Free covers 100GB of bandwidth and 60 minutes of live streaming a month, paid plans start at $6 a month billed annually for 3,000GB, and DRM adds $99 a month on any plan, still cheaper than Wistia's entry paid tier alone.
Pick Wistia if a video's job is generating and qualifying a lead. Free gives 25GB of storage for one user, and Business at $79 a month adds heatmaps of who watched which second plus an email form inside the player itself. Business + Lead gen at $329 a month pushes those leads into a CRM. That price only earns itself back when somebody acts on the viewer data; for brand work, a cheaper host does the same job.
Common questions
- Is Wistia much more expensive than Gumlet?
- Yes, at the first paid tier. Gumlet's cheapest paid plan is $6 a month billed annually. Wistia jumps straight to $79 a month once its 25GB free tier is not enough, more than ten times Gumlet's entry price.
- Which one captures leads from inside the video?
- Wistia. Its Business plan puts an email form inside the player itself and pushes leads into a CRM on the $329 tier. Gumlet's feature set is delivery, transcoding and DRM, with no lead capture mentioned.
- Does Gumlet have per-viewer heatmaps like Wistia?
- No. Wistia's heatmaps show which second each viewer stopped watching, built for sales teams acting on that data. Gumlet does not list viewer-level analytics among its features.
- When is Wistia not worth the price?
- When the video is doing brand work rather than sales work, by its own reasoning: the heatmaps only pay for themselves if they change what gets made next. For that case, Gumlet's free 100GB tier or its $6-a-month plan covers the hosting for far less.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.