Growing an audience
Running the business
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
| Gleam | Metricool | |
|---|---|---|
| Starting price | From $29 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Web, iOS, Android |
| Covers | Giveaways & Referrals, Social Media Management | Social Media Management, Analytics |
| Works with | Nothing in particular | YouTube, TikTok, Instagram, LinkedIn |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Giveaways with the rules enforced and the draw run
Gleam runs the mechanics of a giveaway: the entry actions, one entry per person, and a draw you can show your working on afterwards. Competitions is sold on its own, and the lead capture, rewards and gallery apps are each priced again. A free account runs a basic campaign, which is the cheap way to learn whether a giveaway brings you followers who stay.
Our note
Buy the month you need and cancel it. A giveaway brings followers who came for the prize, which makes it worth running only when the prize is something nobody outside your audience would want.
Only on this side
Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.