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Both cover affiliate & referral and giveaways & referrals. Here is what separates them on price, billing, what you can take with you, and coverage.
Referral programs priced per advocate
Referral programs priced by participant
Genius Referrals | GrowSurf | |
|---|---|---|
| Starting price (they differ) | From $71 | From $125 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Not stated |
| Free trial | 14 days | 14 days |
| API | Yes |
Referral programs priced per advocate
Genius Referrals runs customer referral schemes rather than affiliate marketing, which is a different job: the people doing the referring are buyers rather than publishers, and the rewards go both ways. Plans are metered on new advocates a month with a stated overage rather than a cliff, so a good month costs a known amount. Payout automation is an add-on rather than a tier. Existing advocates are not counted twice, which the page states, and that is what stops the meter running on people who joined last year.
Our note
The 20-cent overage is worth more than it looks, because it turns a good month into a known cost rather than an upgrade conversation. Check that your program really is customer-to-customer before buying here, since the pricing meter counts advocates and an affiliate program with ten hard-working publishers would waste the whole allowance.
Referral programs priced by participant
GrowSurf runs a refer-a-friend program for a product rather than a one-off giveaway: every participant gets a link, the rewards fire automatically, and the tax paperwork on the payouts is handled. It bills on how many people are in the program rather than on how many you refer, which is unusual and worth understanding before you launch.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Data export | Not stated | Not stated |
|---|
| Their cut | Not stated | Not stated |
|---|
| Runs on | Web | Web |
|---|
| Covers | Affiliate & Referral, Giveaways & Referrals | Giveaways & Referrals, Affiliate & Referral |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Our note
The pricing model is the thing to think hardest about: paying per participant is generous if your referrals convert and punishing if they do not. Run the trial with real traffic before committing to a year.