Making the work
Growing an audience
Running the business
Both cover email marketing & automation. Here is what separates them on price, billing, what you can take with you, and coverage.
Behaviour-driven email built on a flow editor
Email that looks designed without a designer
Encharge | Flodesk | |
|---|---|---|
| Starting price (they differ) | From $79 | From $25 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
| Runs on | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Behaviour-driven email built on a flow editor
Encharge builds email around what somebody did in the product rather than which list they landed on, and the flow editor is where that happens: a visual canvas with branching, waits and conditions instead of a linear sequence. It reads events from the product and from the CRM, which is what makes the branching worth having. Email verification is included rather than billed. This is aimed at a software product with a funnel, so a writer with a subscriber list is paying for machinery they will never open.
Our note
Only buy this if you have product events worth branching on, because that is the entire difference between it and a $9 newsletter tool. If your segmentation is really just tags and signup source, ActiveCampaign or MailerLite will do the same job for a fraction of the price.
Email that looks designed without a designer
Flodesk is built around templates that come out looking considered rather than like a form, which is why it keeps turning up in the hands of people selling something visual. Every paid plan sends unlimited email regardless of how often. Pricing moves with the size of the list instead, starting from a thousand subscribers. A free plan exists for building a list before there is anything to send to it, and anybody wanting deep automation branching will find this deliberately simpler than its competitors.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Web |
| Covers | Email Marketing & Automation | Email Marketing & Automation, Newsletter & Email |
|---|
| Works with | Nothing in particular | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Move the subscriber slider to where you expect to be in a year rather than reading the starting price, because the starting figure is for a thousand subscribers and the curve above that is the real cost. Against the older platforms this wins on how the email looks and loses on what the automation can do, and only you know which of those you are buying.
Only on this side