Drip vs Encharge Comparison 2026
Drip prices one plan from $39 a month on how many people are active and how much you send, built around ecommerce behaviour like carts and purchases. Encharge starts higher, at $79 a month billed yearly or $99 monthly, and is built around what a user does inside a software product, branching through a visual flow editor that reads product and CRM events. A store belongs on Drip; a software product with a funnel belongs on Encharge, and neither is really built to do the other's job.
At a glance
- Drip starts cheaper, at $39.
- Neither has a free tier.
Side by side
Drip | Encharge | |
|---|---|---|
| Starting price (they differ) | From $39 | From $79 |
| Pricing model | Free trial, then paid | Free trial, then paid |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes |
Drip
Ecommerce email priced on active people
Drip is an ecommerce marketing platform that bills on how many people are active in your account and how much you send, rather than on a feature ladder. Everybody gets everything, which removes the usual argument about which tier has automations. It is aimed at stores, so a writer with a plain newsletter is paying for behaviour tracking they will never wire up.
Our note
Single-plan pricing is the appeal and the risk: nothing is withheld, and the bill moves on its own as the list grows. Model it at twice your current list size before committing, because that is the number that will arrive.
Only on this side
- Covers digital products & storefronts
Encharge
Behaviour-driven email built on a flow editor
Encharge builds email around what somebody did in the product rather than which list they landed on, and the flow editor is where that happens: a visual canvas with branching, waits and conditions instead of a linear sequence. It reads events from the product and from the CRM, which is what makes the branching worth having. Email verification is included rather than billed. This is aimed at a software product with a funnel, so a writer with a subscriber list is paying for machinery they will never open.
Why people weigh these two
- Encharge instead of Drip
- Encharge is behaviour-driven email on a flow editor from $79, the same event-led approach with a higher floor and a trial instead of active-people pricing.
- Drip instead of Encharge
- Drip focuses specifically on ecommerce behavior and prices on active contacts, not a flat monthly fee, starting at $39 against Encharge's $79.
Which one should you pick
Pick Drip for a store where sales happen through an ecommerce platform, since its single plan already includes every automation and ties revenue back to the email that produced it. There is no flow editor reading product usage events, because Drip is not built around a software funnel.
Pick Encharge only if there are real product events worth branching on, such as a feature used or a trial about to expire, since that is the entire reason its $79 a month Growth plan costs more than Drip's $39. A creator with a plain subscriber list and no product events to read has nothing to branch on and is paying for a flow editor that will sit idle.
Common questions
- Can Drip read product usage events the way Encharge does?
- No. Drip is built around ecommerce behaviour, carts and purchases, with revenue attribution as its core feature. Encharge's flow editor specifically reads events from a software product and a CRM, which is a different data source Drip does not describe pulling from.
- Which one is cheaper to start?
- Drip, at $39 a month against Encharge's $79 a month billed yearly, or $99 paid monthly. Both price on a single main plan without heavily gating features behind higher tiers.
- Is either one a good fit for a plain newsletter with no store or product behind it?
- Neither, by their own descriptions. Drip is aimed at stores and charges for behaviour tracking a newsletter writer will never wire up. Encharge is aimed at a software funnel, and its own editorial guidance says only buy it if there are real product events to branch on.
- Does Encharge's flow editor work differently from a typical automation sequence?
- Yes. It is a visual canvas with branching, waits and conditions rather than one linear sequence, built specifically around what a user did in the product. Drip's automation is tuned to ecommerce triggers like a cart or a purchase instead of in-product behaviour.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.