Growing an audience
Running the business
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
| Desygner | Metricool | |
|---|---|---|
| Starting price | From $12.50 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web, iOS, Android | Web, iOS, Android |
| Covers | Design & Graphics, Social Media Management, Thumbnails & Cover Art | Social Media Management, Analytics |
| Works with | Nothing in particular | YouTube, TikTok, Instagram, LinkedIn |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A design suite that stays free for three seats
Desygner does templates, a background remover, auto-resizing and a social scheduler, and gives all of it away on a plan that covers three people in a workspace. The whole pricing page is written as an argument against paying Canva, which tells you who it is chasing and also that the free tier is the product rather than a lure. Paid plans exist for larger teams and are sold per user by the year.
Our note
The free tier is the product here, and it is a genuinely unusual one: three seats with the background remover and the scheduler included. The rest of the pricing page is an argument against paying Canva, which is worth reading with that in mind rather than as a comparison somebody neutral wrote.
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Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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