Making the work
Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
Creator campaigns run for you or run yourself
Run newsletter sponsorships without a spreadsheet
Creator.co | Sponsy | |
|---|---|---|
| Starting price (they differ) | From $199 | From $79 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 14 days | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Creator campaigns run for you or run yourself
Creator.co sits between a creator marketplace and an agency: the self-serve plan gives a brand the database and the workflow, and the managed one puts a team on the campaign instead. Creators join free and apply to the campaigns they fit. The three-month minimum on both plans is the detail worth reading before signing, because it makes a trial run cost more than the monthly price suggests.
Our note
The three-month minimum is the number that matters: the entry plan is really $597 to try. For creators the calculation is different and simpler, since joining costs nothing and being listed in more places is rarely a mistake.
Only on this side
Run newsletter sponsorships without a spreadsheet
Sponsy is the back office for a newsletter that sells its own advertising: a booking calendar, the assets, the invoices and the reporting a sponsor expects afterwards. Selling directly is what makes newsletter advertising worth doing, and the admin is what makes people stop. It handles the admin. Publishers running one letter will find the cheaper tier is the whole product.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| UGC & Creator Marketplaces, Brand Deals & Sponsorships |
| Brand Deals & Sponsorships, Newsletter & Email |
| Works with | YouTube, Instagram, TikTok | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The flat fee is the thing to weigh, because $948 a year is nothing against a healthy sponsorship business and a lot against a letter selling one slot a month. Work out what an hour of your admin costs before deciding, since that is the only saving this makes.
Only on this side