Growing an audience
Running the business
Both cover social media management. Here is what separates them on price, billing, what you can take with you, and coverage.
| Constant Contact | Metricool | |
|---|---|---|
| Starting price | From $12 | From $20 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web, iOS, Android |
| Covers | Email Marketing & Automation, Social Media Management | Social Media Management, Analytics |
| Works with | Nothing in particular | YouTube, TikTok, Instagram, LinkedIn |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Email marketing aimed at small businesses
Constant Contact is the one a local business gets recommended by its accountant, and that shapes the product: templates, an event tool, social posting, and support you can telephone. A creator running a list will find it plainer than the platforms built for newsletters. What it does well is stay out of the way of somebody who does not want to learn marketing software.
Our note
The list price rises after the introductory period, so quote yourself the second-year number before comparing. For a creator this is rarely the right pick against MailerLite or Brevo; for a business that will phone somebody when a send fails, it earns its keep.
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Scheduling and analytics across brands
Metricool schedules to most of the networks a creator uses and then reports on what happened, including competitor tracking and paid campaign numbers in the same view. Pricing counts brands rather than seats, which suits somebody running several accounts. The free plan schedules 20 posts a month, enough to decide whether the reports are worth paying for.
Our note
Twenty scheduled posts a month on the free plan lasts a single creator a long time. Against Later the pricing is per brand rather than per social set, which is why it scales better across clients and gives less to somebody managing one account closely.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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