Broadstreet vs Raptive Comparison 2026

Why people weigh these two

Raptive instead of Broadstreet

Raptive answers the same ad revenue problem by managing and filling inventory for you, but it wants sites past 25,000 pageviews where Broadstreet assumes you sell direct.

Broadstreet instead of Raptive

Broadstreet is built for small local publishers who would not clear Raptive's pageview floor, selling ad space directly rather than through a managed sales team.

Which one should you pick

Common questions

Which one requires a minimum amount of traffic?

Raptive does: the stated requirement is consistently at least 25,000 monthly pageviews. Broadstreet has no traffic floor, but it needs existing direct advertiser relationships instead, which is its own kind of requirement.

Which one finds advertisers for you?

Raptive does, selling against your audience and handling the direct deals itself. Broadstreet does not find advertisers; it manages and reports on ones you already sold to directly.

Which one is cheaper?

Raptive costs nothing to join, taking a revenue split instead that it does not publish. Broadstreet is a flat $299 a month regardless of how much you sell, which only pays for itself once direct ad sales approach that figure.

Can a site under 25,000 pageviews use either one?

It can use Broadstreet, since that tool has no traffic requirement, only a need for existing advertiser relationships. Raptive is closed to it: the 25,000 monthly pageview floor is stated as a requirement to apply.