Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
An ad manager built for small local publishers
Spotify's podcast host with an ad marketplace
Broadstreet | Megaphone | |
|---|---|---|
| Starting price (they differ) | From $299 | From $99 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
An ad manager built for small local publishers
Broadstreet sells to the publisher who has a few local advertisers and no ad operations person. The formats are the point: it leans on units that a small site can actually sell, and the reporting is built to be forwarded to the advertiser at the end of the month. Pricing is a flat subscription rather than a share of what the ads make, so a good month is entirely yours. A site with no direct advertisers is buying a tool with nothing to put in it.
Our note
The comparison worth making is against the cut a network would take, not against the other software. If your ads bring in a few hundred a month, a flat fee eats most of it; past a couple of thousand, keeping the whole sale is the entire argument and the subscription stops mattering.
Spotify's podcast host with an ad marketplace
Megaphone is where Spotify puts podcasters who want to sell advertising against a back catalogue rather than only against new episodes. Hosting and distribution come with a campaign manager, so an ad sold today can be inserted into an episode published two years ago and swapped out when the campaign ends. The Spotify Audience Network is the demand side of it. It is priced for somebody whose show already earns, not for a first episode.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Their cut |
|---|
| Not stated |
| Not stated |
| Runs on | Web | Web |
|---|
| Covers | Ad Networks | Ad Networks, Audio & Podcasting |
|---|
| Works with | Nothing in particular | Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
Compare this against what your current host charges plus what you currently earn from ads, rather than against hosting alone. Megaphone is priced as an advertising business with hosting attached, so if the ad side stays empty you are paying a premium for a file server.
Only on this side