Growing an audience
Running the business
Both cover link in bio. Here is what separates them on price, billing, what you can take with you, and coverage.
| Bitly | Linktree | |
|---|---|---|
| Starting price | From $10 | From $5 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | None | None |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Link in Bio, Analytics | Link in Bio |
| Works with | TikTok, Instagram | TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Short links, QR codes and a bio page
Bitly shortens and brands links, makes QR codes that stay editable after they have been printed, and builds a link-in-bio page from the same account, with click data under all three. The free plan is five links a month and carries advertising. What the money buys is the branded domain and the reporting behind it.
Our note
For a bio link alone this is expensive next to Linktree or Zaap. It earns the money when the same links are going onto packaging and into a campaign report, which is the job the cheaper ones do not do.
Only on this side
The link in bio page most people already recognise
Linktree is fast to set up and understood by every audience, which is most of its value. Payments, email capture and basic analytics are all there now. Customization is limited unless you pay.
Our note
Fine, and rarely the best answer. Beacons does more for the same money and beehiiv or Kit do the audience part properly; Linktree wins on the one thing that is hard to buy, which is that your followers already know what it is.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.