Growing an audience
Running the business
Both cover research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
| Ahrefs | Awario | |
|---|---|---|
| Starting price | From $129 | From $29 |
| Pricing model | Free plan, paid tiers | Free trial, then paid |
| Free tier | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | SEO & Discovery, Research & Trends | Research & Trends, Analytics |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Backlink and keyword data at full depth
Ahrefs runs its own crawler, which is why its backlink index is the one other tools get compared against, and why the keyword data goes deeper than the free alternatives. Site Explorer and Content Gap are what most people open it for. It is priced for businesses rather than for individuals, and the company states outright that it never discounts.
Our note
Between this and Semrush the split is old but holds: Ahrefs for backlinks and content research, Semrush for advertising data and rank tracking breadth. Pick on which half of the job is yours, because paying for both is rarely worth it.
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Social listening priced for one person
Awario watches the web and the social networks for a keyword and reports who said it, where, and how much reach they had. Most tools in this corner start in the hundreds a month and sell to agencies. Awario's entry plan is one seat and three topics, which is the shape somebody watching their own name and two competitors actually needs.
Our note
Brand24 is the closest thing to it and starts at $199 a month, which is the whole argument for Awario at the small end. For one person watching one name, the entry plan does what the expensive tools do.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.