Agorapulse vs Wati Comparison 2026
Both cover social media management and dm & comment automation. Here is what separates them on price, billing, what you can take with you, and coverage.
At a glance
- Wati starts cheaper, at $59.
- Only Agorapulse has a free tier.
Side by side
Agorapulse | Wati | |
|---|---|---|
| Starting price (they differ) | From $79 | From $59 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Not stated | Annual only |
| Free trial (they differ) | 30 days | 7 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Agorapulse
One inbox for every comment and message
Agorapulse treats the social inbox as the main job and scheduling as the thing you do around it. Comments, ad comments, mentions and messages land in one queue that can be assigned, answered and closed, which is the difference between a team of two and a person with eleven tabs open. Reporting is the other half, and it is built to be sent to somebody who did not do the work. Pricing is per user, so the size of the team is what decides the bill.
Only on this side
- Works with Facebook
- Works with X
- Works with Threads
Wati
WhatsApp broadcasts and a shared team inbox
Wati sits on the official WhatsApp Business API and gives a team one inbox for it, plus broadcast campaigns and keyword automations. For a creator whose audience lives in WhatsApp groups, that is the difference between a personal phone and something two people can answer. Message charges from Meta land on top of the subscription, which is the part that surprises people.
Our note
Meta's per-message charges sit on top of the subscription and move with message category, so the $59 is a starting point rather than a bill. Whether it is worth paying is a question about where the audience already is, not about features.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.