Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Run your own ad server and keep the whole sale
Podcast sponsorships on a stated fee
AdButler | Audacy Creator Lab | |
|---|---|---|
| Starting price | From $179 | Free |
| Pricing model (they differ) | Paid subscription | Free |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Web | Web |
| Covers | Ad Networks | Ad Networks, Audio & Podcasting |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Run your own ad server and keep the whole sale
AdButler is the software behind a direct ad sale rather than a network that finds the advertiser for you. You upload the creative, set the targeting and the flight dates, and the server counts what was delivered so both sides are looking at the same numbers. That matters to a publisher who has already sold the slot and does not want a third party taking a cut of it. The trade is obvious: nobody is filling your inventory, so the sales job stays yours.
Our note
Buy this when the sales conversation is already happening and the only question is how to serve and count what you sold. If you are still hoping somebody fills the space for you, an ad network costs nothing up front and this costs $179 a month before a single advertiser exists.
Podcast sponsorships on a stated fee
Creator Lab is a marketplace where brands post campaigns and podcasters pitch for them, with the hosting thrown in free. A creator sets their own rate, talks to the brand directly and gets paid through the platform rather than invoicing anybody. The service fee is published rather than negotiated, which is rarer in podcast advertising than it should be. Shows too small for a network to call back are the ones this exists for.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Works with | Nothing in particular | Podcast |
|---|
| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
|---|
Our note
This is Podcorn under Audacy's name, and the pricing survived the change intact, which is more than most acquisitions manage. Take it for the free hosting and treat any campaign that lands as upside, because the marketplace costs nothing while it is quiet.
Only on this side