Making the work
Growing an audience
Running the business
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Run your own ad server and keep the whole sale
Podcast ad marketplace with published rates
AdButler | AdvertiseCast | |
|---|---|---|
| Starting price | From $179 | Free |
| Pricing model (they differ) | Paid subscription | Free |
| Free tier (they differ) | No | Yes |
| Billing (they differ) | Monthly or annual | Usage-based |
| Free trial | Not stated | Not stated |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Ad Networks |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Run your own ad server and keep the whole sale
AdButler is the software behind a direct ad sale rather than a network that finds the advertiser for you. You upload the creative, set the targeting and the flight dates, and the server counts what was delivered so both sides are looking at the same numbers. That matters to a publisher who has already sold the slot and does not want a third party taking a cut of it. The trade is obvious: nobody is filling your inventory, so the sales job stays yours.
Our note
Buy this when the sales conversation is already happening and the only question is how to serve and count what you sold. If you are still hoping somebody fills the space for you, an ad network costs nothing up front and this costs $179 a month before a single advertiser exists.
Podcast ad marketplace with published rates
AdvertiseCast is the rare ad network that prints its rate card in public, so a podcaster can work out what an episode is worth before talking to anybody. Shows list, advertisers book, and host-read spots are matched against downloads. Its rates are an industry average rather than an offer, and a small show will be quoted under them.
Our note
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Ad Networks, Audio & Podcasting, Brand Deals & Sponsorships |
| Works with | Nothing in particular | Podcast |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
The rate table is worth reading whether or not you list here, because it is the clearest public benchmark for what podcast advertising is worth. Use it to sanity-check any sponsorship offer you get directly.
Only on this side