Amazon KDP
Publishing
Self-publish to Kindle and keep 70 percent
FreeVisit
Growing an audience
Running the business
Lulu prints one copy at a time and will drop-ship it under your own branding, so a creator can sell a workbook from their own site without holding stock or handing Amazon the customer. An API connects it to Shopify or a custom checkout. Print costs come out of your margin, and a colour interior turns a cheap book into an expensive one.
The account is free and there is no subscription. You pay the print cost of each book plus shipping, and keep the difference against whatever you charge. Cost depends on trim size, page count, binding, paper and interior colour, which is why the page carries a calculator rather than a price list. Colour interiors are dramatically more expensive than black and white, and that single choice decides whether a book has a margin.
A creator selling a workbook, zine or manual from their own site who wants the customer relationship rather than Amazon's. Anybody chasing Kindle readers should be on KDP.
Choose Lulu over Amazon KDP when you want to sell direct and keep the buyer's email address, and KDP when you want to be found by people already shopping for books. Plenty of creators do both with the same file.
Publishing
Self-publish to Kindle and keep 70 percent
Publishing
Ebook distribution with no cut of royalties
Merch
Print on demand merch with no inventory to buy
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