Leadpages

Leadpages has been doing conversion pages long enough that the templates are tuned rather than pretty, and A/B testing is included instead of sold as an upgrade. Heatmaps and traffic routing arrive at the higher tiers. The plan ladder is confusing, because two products with separate names share the same pricing page.

Two products share one pricing page, which takes a minute to parse. The publishing tiers are $10, $29 and $49 a month for pages, blogs and custom domains, with API access from $29. Above them sit the optimisation tiers at $99, $199 and $399, adding A/B testing, traffic routing and heatmaps. Annual billing takes 20 percent off, and every plan starts with a 7-day trial.

Somebody running paid traffic to an offer, where a two point lift in conversion pays for the tool several times over. A creator who needs one page for one launch will find Carrd does it for a tenth of the price.