Impact.com

Impact.com is the platform a large share of brand affiliate and partnership programmes are run on, which means creators meet it from the other side: it is where the link, the terms and the payout live. Running a programme on it covers recruitment, contracts, tracking and paying partners in one place. The starter tier is priced for a single storefront rather than for an enterprise, which is newer than the platform's reputation suggests. Anybody who has been paid by a big brand's affiliate programme has probably been paid through it.

The plans page quotes Starter from $30 a month, a middle tier at $500 a month and a third at $2,500. The vendor's own wording is priced from, so the figure is a floor rather than a fixed rate, and what sits above it depends on partner count and tracked revenue. Larger programmes are quoted rather than listed.

Brands and creator businesses running their own affiliate programme, and worth knowing by name for anybody who gets paid through one.