Elegant Themes

Elegant Themes sells Divi, a WordPress page builder whose licence covers unlimited sites rather than counting them, which is why it has stayed in agencies for a decade. The visual editor works on the front end, so layout changes are made on the page rather than in a preview. A large marketplace of child themes and layouts sits beside it. Divi generates its own markup, and moving a site off it later means rebuilding, which is the cost nobody prices in at the start.

Divi Pro is $89 billed yearly, quoted as $7.42 a month, and the full bundle is $277 billed yearly at $23.08 a month, adding a $50 marketplace credit, 10 percent off marketplace purchases and a bundled collection. The page prints a ten-year option at $249 and a comparison table putting the one-year figure against competitors. A 30-day risk-free window applies rather than a trial.

A WordPress freelancer or studio building many sites, where an unlimited licence at $89 a year is the cheapest per-site figure in this category by a wide margin. The front-end editor suits people who design by adjusting rather than by specifying. Anybody who may want to leave WordPress later should know Divi generates its own markup and moving off it means rebuilding.