Webflow vs Wix Comparison 2026
Both cover website builders and landing pages & funnels. Here is what separates them on price, billing, what you can take with you, and coverage.
Design a site visually and ship real code
A site you can build without touching a template file
At a glance
- Webflow starts cheaper, at $15.
- Both have a genuinely free tier.
Side by side
Webflow | Wix | |
|---|---|---|
| Starting price (they differ) | From $15 | From $17 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | None | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
| Covers | Website Builders, Landing Pages & Funnels |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Webflow
Design a site visually and ship real code
Webflow gives a designer the CSS box model as a set of panels, so the thing you draw is the thing that ships, with no theme fighting you. Its CMS handles a real content model rather than a blog with extra fields. The learning curve is genuinely steep, and somebody who has never thought about flex or position will spend a week before it clicks.
Wix
A site you can build without touching a template file
Wix is the drag-and-drop site builder most people try first, and for a creator who needs a home page, a booking form and a shop rather than a design system, that is usually the right instinct. Hosting, a custom domain for the first year and the AI build tools come with every paid plan. The trade is the one every hosted builder makes: the site is easy to change and hard to take with you, so the plan you pick is a longer commitment than it looks.
Our note
Choose the plan on the ecommerce and storage limits rather than the headline, since those are what force an upgrade later. If you already know you will want to control the markup, start on a builder that lets you export.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.