Umami vs Unbounce Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Open source site analytics with no cookie banner
Landing pages built around the A/B test
At a glance
- Umami starts cheaper, at $20.
- Only Umami has a free tier.
Side by side
Umami | Unbounce | |
|---|---|---|
| Starting price (they differ) | From $20 | From $29 |
| Pricing model (they differ) | Free plan, paid tiers | Free trial, then paid |
| Free tier (they differ) | Yes | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | 14 days |
| API | Yes | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Our note
Self-host it if you already run a server, because the software is the same and the cloud plan is convenience rather than capability. Against Plausible the feature sets are close enough that the decision comes down to whether you want to operate it yourself, and Umami is the one that lets you.
Unbounce
Landing pages built around the A/B test
Unbounce is a landing page builder whose reason to exist is what happens after the page is up: variants, traffic splitting and a record of which version won. Popups and sticky bars come with it. It is a conversion tool bought by people running paid traffic, and it is priced for them rather than for a first page.
Our note
Buy this when you are spending money on traffic and want to spend less. Landingi builds a comparable page for less, and Unbounce earns the difference back only if you are actually running the tests.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.