Statcounter vs Umami Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
A visitor log with a lasting free tier
Open source site analytics with no cookie banner
At a glance
- Statcounter starts cheaper, at $18.
- Both have a genuinely free tier.
Side by side
Statcounter | Umami | |
|---|---|---|
| Starting price (they differ) | From $18 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 30 days | 14 days |
| API | Not stated | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | Not stated |
| Runs on |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Statcounter
A visitor log with a lasting free tier
Statcounter has been counting visitors since before analytics became a discipline, and it still does the thing that made it useful: a live feed of individual visits rather than only aggregates, which is how somebody works out what one specific referral actually did. The free plan keeps two weeks of history for a small site. Paying buys longer retention, more sessions and session replay. It is a visitor log rather than a product analytics suite, and anybody wanting funnels and cohorts is looking at the wrong tool.
Our note
Use this alongside a modern analytics tool rather than instead of one, because the visitor feed answers a question the others do not and it answers little else. Fourteen days of retention on the free plan is the limit that will push you to pay, sooner than the session count.
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.