SparkToro vs ViewStats Comparison 2026
Both cover research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
Find where an audience already spends time
YouTube analytics from MrBeast's own team
At a glance
- SparkToro starts cheaper, at $38.
- Both have a genuinely free tier.
Side by side
SparkToro | ViewStats | |
|---|---|---|
| Starting price (they differ) | From $38 | From $49.99 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Not stated |
| Free trial | None | Not stated |
| API | Not stated | Not stated |
| Data export |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
SparkToro
Find where an audience already spends time
SparkToro answers the question a media kit needs and analytics cannot: what else the people you reach are reading, watching and following. Type an audience description and it returns the podcasts, newsletters and accounts they overlap with. Reports are the unit of billing and four a month goes quickly once you start comparing.
Our note
The output is most valuable at exactly two moments: before pitching a sponsor, and before choosing which shows to guest on. Buy a month, do the research in a week, and cancel. Nothing here rewards a standing subscription for most creators.
Only on this side
- Covers brand deals & sponsorships
- Works with Podcast
- Works with Reddit
ViewStats
YouTube analytics from MrBeast's own team
ViewStats came out of MrBeast's own team and sells the tooling they built to answer one question: which videos are doing better than they should be. Outlier detection is the headline feature, alongside thumbnail and title comparison against your niche. There is a free site and a browser extension that overlays numbers while you watch. Pro is where the competitor tracking and the idea tools sit.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.