Simple Analytics vs Umami Comparison 2026
Simple Analytics is a single page of pageview numbers with no cookies, hosted in the EU, free for a hobby site with the badge on, then $20 a month at 100,000 pageviews with each extra user costing another $20. Umami counts visits with no cookies too, and it is open source, so it can be self-hosted for nothing beyond your own server, or run as a $20 a month cloud plan covering a million events and up to ten team members included. Past price, Umami can run entirely on your own infrastructure and Simple Analytics cannot.
Website numbers on a single page
Open source site analytics with no cookie banner
At a glance
- Both have a genuinely free tier.
Side by side
Simple Analytics | Umami | |
|---|---|---|
| Starting price | From $20 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes |
Simple Analytics
Website numbers on a single page
Simple Analytics is one dashboard with no setup behind it, aimed at somebody who wants to know what people read and has no intention of building funnels. No cookies, no consent banner and hosting inside the EU are the three things it leads with. Pageview volume sets the price and extra users cost the same again each. Hobby sites are free if the badge stays on the page.
Our note
The per-user price matching the base price is unusual and makes this expensive for a team of three, so it is at its best for one person. The free hobby tier is a genuine offer rather than a trial, and for a personal site the badge is a fair trade.
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Why people weigh these two
- Umami instead of Simple Analytics
- Umami is open source with no cookie banner, from $20 with a free tier, and can run on your own server.
- Simple Analytics instead of Umami
- Simple Analytics puts the numbers on a single page from $20 with a free tier.
Which one should you pick
Pick Simple Analytics for the simplest possible hosted dashboard: nothing to configure, no server to run, EU hosting stated up front. The free hobby tier needs the badge; past that it is $20 a month, and a second seat is a second $20, which adds up fast for a small team.
Pick Umami if you would rather self-host, or if a team past one person needs the tool: the $20 a month Pro plan includes up to ten team members at no extra seat cost, against Simple Analytics charging the base price again per person. Self-hosting the open source version costs nothing beyond the server you already run.
Common questions
- Can either one be self-hosted?
- Umami can, for nothing beyond your own server, since the software is open source. Simple Analytics is hosted only, with no self-hosted option mentioned.
- Which is cheaper for a team of five?
- Umami by a wide margin. Its $20 a month Pro plan includes up to ten team members. Simple Analytics charges $20 for the base plan plus $20 for each additional user, so five people cost far more.
- How do the two free tiers compare?
- Simple Analytics gives one user, five websites and a month of history, conditional on displaying the badge. Umami's free Hobby tier gives six months of retention with no badge mentioned, or it can be self-hosted for free with no time limit at all.
- What do the two $20 a month plans actually include?
- Simple Analytics meters by pageviews, 100,000 included. Umami meters by events instead, a million included, a different unit, so the two numbers are not directly comparable.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.