Serpstat vs SpyFu Comparison 2026
Both cover seo & discovery and research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
A full SEO suite at fifty dollars a month
Every keyword a competitor has bought or ranked for
At a glance
- SpyFu starts cheaper, at $39.
- Neither has a free tier.
Side by side
Serpstat | SpyFu | |
|---|---|---|
| Starting price (they differ) | From $50 | From $39 |
| Pricing model | Paid subscription | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | None | None |
| Runs on | Web | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Serpstat
A full SEO suite at fifty dollars a month
Serpstat does keyword research, rank tracking, backlink analysis and site audits from one account, and prices the entry plan below where the better-known suites start. The data is thinner in some markets than Ahrefs or Semrush, which is the honest trade for the difference. For somebody checking a few hundred keywords a month rather than running an agency, the cheaper tier is not a compromised version of the tool, it is the same tool with lower limits.
Our note
The data is thinner than the market leaders in some regions, and that gap is the whole difference in price. Run the trial against keywords you already know the answer for, because that comparison tells you in an afternoon whether the cheaper tier is enough.
SpyFu
Every keyword a competitor has bought or ranked for
SpyFu is built around one question: what is the other site doing. It keeps more than a decade of history on which keywords a domain ranked for, which ads it ran and what it paid, which is the part the general SEO suites treat as a side feature. For research on a competitor rather than maintenance on your own site, it is the cheaper specialist.
Our note
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.