SE Ranking vs Serpstat Comparison 2026
Both cover seo & discovery and research & trends. Here is what separates them on price, billing, what you can take with you, and coverage.
The full SEO toolkit at a smaller price
A full SEO suite at fifty dollars a month
At a glance
- Serpstat starts cheaper, at $50.
- Neither has a free tier.
Side by side
SE Ranking | Serpstat | |
|---|---|---|
| Starting price (they differ) | From $129 | From $50 |
| Pricing model (they differ) | Free trial, then paid | Paid subscription |
| Free tier | No | No |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 14 days | Not stated |
| API | Yes | Yes |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
SE Ranking
The full SEO toolkit at a smaller price
SE Ranking does rank tracking, keyword and competitor research, backlink checks and site audits, and prices them well under what the two market leaders charge for the same list. It has since added tracking for what the AI answer engines say about a brand. Agencies use it because reporting and white labelling are built in rather than sold on.
Our note
SE Ranking is what you buy when Ahrefs and Semrush are right and also twice the price. The add-on list is where the cost creeps back, so price the agency pack in before comparing.
Serpstat
A full SEO suite at fifty dollars a month
Serpstat does keyword research, rank tracking, backlink analysis and site audits from one account, and prices the entry plan below where the better-known suites start. The data is thinner in some markets than Ahrefs or Semrush, which is the honest trade for the difference. For somebody checking a few hundred keywords a month rather than running an agency, the cheaper tier is not a compromised version of the tool, it is the same tool with lower limits.
Our note
The data is thinner than the market leaders in some regions, and that gap is the whole difference in price. Run the trial against keywords you already know the answer for, because that comparison tells you in an afternoon whether the cheaper tier is enough.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.