Making the work
Growing an audience
Running the business
Respond.io prices by monthly active contacts, people you actually exchange messages with, across Instagram, WhatsApp, Messenger and more in one inbox, starting at $79 a month for 1,000 contacts. Wati sits specifically on the official WhatsApp Business API, starting at $59 a month billed annually only, for one channel and three users, plus Meta's own per-message charges on top, which is the number that surprises people. Respond.io's bill climbs with audience size. Wati's climbs with message volume and category.
One inbox for DMs across every messaging app
WhatsApp broadcasts and a shared team inbox
Respond.io | Wati | |
|---|---|---|
| Starting price (they differ) | From $79 | From $59 |
| Pricing model (they differ) | Paid subscription | Free trial, then paid |
| Free tier | No | No |
| Billing (they differ) | Monthly or annual | Annual only |
| Free trial | 7 days | 7 days |
| API |
One inbox for DMs across every messaging app
Respond.io pulls Instagram, WhatsApp, Messenger and the rest into a single queue, so a brand deal conversation does not get lost because it started on the wrong app. Routing and automation sit on top, and a person can take over from the bot mid-thread. Pricing counts the contacts you talk to each month, which punishes a big audience of light senders.
Only on this side
WhatsApp broadcasts and a shared team inbox
Wati sits on the official WhatsApp Business API and gives a team one inbox for it, plus broadcast campaigns and keyword automations. For a creator whose audience lives in WhatsApp groups, that is the difference between a personal phone and something two people can answer. Message charges from Meta land on top of the subscription, which is the part that surprises people.
Our note
Meta's per-message charges sit on top of the subscription and move with message category, so the $59 is a starting point rather than a bill. Whether it is worth paying is a question about where the audience already is, not about features.
Choose Respond.io if the audience is spread across several messaging apps and needs one queue with routing and human takeover: $79 a month covers 1,000 monthly active contacts, with a 7-day trial and no card needed. Watch the contact slider closely, since a viral month is exactly when the price climbs, and it counts anyone exchanged messages with, not just followers.
Choose Wati if WhatsApp specifically is the channel, particularly for an audience in India, Southeast Asia, the Middle East or Latin America, and the official Business API matters for staying in good standing. Growth is $59 a month, but billed annually only, so budget for the year up front, and add Meta's per-message charges on top since those are never included in the subscription. Anybody whose audience is mostly on email or other platforms is buying a channel they do not have here.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Yes |
| Data export | Not stated | Not stated |
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| Their cut | None | None |
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| Runs on | Web | Web |
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| Covers | DM & Comment Automation, Social Media Management | DM & Comment Automation, Social Media Management |
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| Works with | Instagram, Facebook, WhatsApp | Instagram, WhatsApp |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.