Rebrandly vs Umami Comparison 2026
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Branded short links on your own domain
Open source site analytics with no cookie banner
At a glance
- Rebrandly starts cheaper, at $11.
- Both have a genuinely free tier.
Side by side
Rebrandly | Umami | |
|---|---|---|
| Starting price (they differ) | From $11 | From $20 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Web |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Rebrandly
Branded short links on your own domain
Rebrandly shortens a link onto a domain you own, so what gets shared carries your name rather than a shortener's. Around that sit click analytics, QR codes, link galleries and the ability to change where an old link points. The free plan is ten links a month, which is a taste rather than a tool.
Our note
Rebrandly is the pick when the branded domain matters more than the analytics. Short.io gives more away at the bottom of its range, so compare the two on how many links you really create each month.
Only on this side
- Covers link in bio
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.