Raptive vs Swapstack Comparison 2026
Both cover ad networks. Here is what separates them on price, billing, what you can take with you, and coverage.
Ad management for sites past 25,000 pageviews
Newsletter sponsorships with a published fee
At a glance
- Both have a genuinely free tier.
Side by side
Raptive | Swapstack | |
|---|---|---|
| Starting price | Free | Not listed |
| Pricing model (they differ) | Free | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Not stated | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | 10% of what you earn |
| Runs on | Not stated | Web |
| Covers | Ad Networks, Brand Deals & Sponsorships | Ad Networks, Newsletter & Email |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Raptive
Ad management for sites past 25,000 pageviews
Raptive, which was AdThrive until 2024, sells ads on behalf of sites that have enough traffic to be worth a salesperson. Rates per thousand views run well above what a self-serve network pays, and the company handles layout, video units and direct deals. The catch is the door: a site under the pageview floor cannot apply.
Our note
The reason to move here from AdSense is the rate per thousand views, not the features. Ask for the revenue split in writing before switching, because it is the one number the site will not tell you.
Only on this side
- Covers brand deals & sponsorships
Swapstack
Newsletter sponsorships with a published fee
Swapstack introduces newsletter writers to the brands that want to advertise in them, and it is unusually direct about what it takes for doing so. A publisher joins for nothing and keeps everything on a deal they source themselves; the fee applies to campaigns Swapstack brought. Advertisers pay a share of spend instead. For a writer with a few thousand subscribers and no interest in cold email, that is the whole pitch.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.