Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
| Plausible | Wistia | |
|---|---|---|
| Starting price | From $9 | From $79 |
| Pricing model | Free trial, then paid | Free plan, paid tiers |
| Free tier | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | 30 days | Not stated |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Web | Not stated |
| Covers | Analytics | Video Hosting, Analytics |
| Works with | Nothing in particular | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
Privacy-first analytics without cookies
Plausible answers what a Google Analytics dashboard takes four clicks to answer, on one page, without cookies or a consent banner. The script is a fraction of the size, which shows up in a page speed score. There are no user-level reports at all, so anybody who needs to follow one visitor around is in the wrong tool.
Our note
Not running a consent banner is a saving the price does not show. No cookies means no banner and no consent records to keep, and on a small site that is worth more than the gap between $9 a month and free analytics.
Video hosting for video your own site depends on
Wistia puts video on your pages with a player you control and analytics counted per viewer rather than per view, which is the difference between hosting and uploading to YouTube. Heatmaps show the second people stop watching. It is priced for a company rather than for one person, and the step from free to $79 is where most creators make their decision.
Our note
The price is the whole argument. Wistia earns $79 a month when video is doing sales work and the heatmaps change what gets made next; when it is doing brand work, host it free somewhere and spend the difference on the edit.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.