Plausible vs Umami Comparison 2026
Plausible is $9 a month for 10,000 pageviews on one site, run entirely as a hosted service with no self-hosting price given. Umami gives away a free Hobby cloud plan with six months of retention, then $20 a month for a million events on Pro, but the whole software is open source and can be self-hosted for nothing beyond the server it runs on. The feature sets land close together. The real question is whether you want to operate the analytics yourself, and only one of these lets you.
Privacy-first analytics without cookies
Open source site analytics with no cookie banner
At a glance
- Plausible starts cheaper, at $9.
- Only Umami has a free tier.
Side by side
Plausible | Umami | |
|---|---|---|
| Starting price (they differ) | From $9 | From $20 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 30 days | 14 days |
Plausible
Privacy-first analytics without cookies
Plausible answers what a Google Analytics dashboard takes four clicks to answer, on one page, without cookies or a consent banner. The script is a fraction of the size, which shows up in a page speed score. There are no user-level reports at all, so anybody who needs to follow one visitor around is in the wrong tool.
Our note
Not running a consent banner is a saving the price does not show. No cookies means no banner and no consent records to keep, and on a small site that is worth more than the gap between $9 a month and free analytics.
Umami
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Our note
Why people weigh these two
- Umami instead of Plausible
- Umami is open source with no cookie banner either, from $20 with a free tier, and can run on your own server.
- Plausible instead of Umami
- Plausible is the hosted version of the same privacy stance at $9, with nothing to run yourself.
Which one should you pick
Choose Plausible if you want a hosted dashboard with no server of your own to think about: $9 a month covers 10,000 pageviews, rising to $19 for Business with funnels, ecommerce attribution and a Stats API. There is no free plan, only a 30-day trial, and no self-hosting price is offered here the way Umami provides one. The code being public is a transparency point rather than an invitation to run it yourself at this pricing.
Choose Umami if you already run a server and would rather pay nothing than pay a monthly bill: the open source software self-hosts for free, and its own listing says the decision against Plausible comes down to exactly that choice. The hosted Hobby plan is free for six months of retention, and Pro is $20 a month for a million events, with overage priced simply at $0.00003 each rather than in steps. Anybody not comfortable running a server and a database should stick to a hosted option like Plausible.
Common questions
- Which is cheaper, Plausible or Umami?
- Umami, for most budgets: its Hobby cloud plan is free, and self-hosting the open source software costs nothing beyond your own server. Plausible has no free tier at all, only a 30-day trial, then $9 a month minimum for its hosted service.
- Can I self-host Plausible the way I can self-host Umami?
- Umami's listing states plainly that self-hosting the open source version costs nothing in licence, just your own hosting. Plausible's pricing here is entirely the hosted service, from $9 a month, with no self-hosting price given.
- How does overage pricing work if I go beyond the free events on Umami?
- Simply: events beyond the included million are $0.00003 each, so a further million costs $30, growing in proportion rather than in steps. Plausible does not meter by events at all; its tiers rise in flat steps by pageview volume instead, from $9 to $19.
- Are the feature sets actually similar between the two?
- Umami's own listing says yes, close enough that the decision comes down to self-hosting rather than features. Both count visits without cookies or a consent banner and present the numbers on a simple dashboard.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.