Making the work
Growing an audience
Running the business
Both cover analytics. Here is what separates them on price, billing, what you can take with you, and coverage.
Privacy-first analytics without cookies
Open source site analytics with no cookie banner
Plausible | Umami | |
|---|---|---|
| Starting price (they differ) | From $9 | From $20 |
| Pricing model (they differ) | Free trial, then paid | Free plan, paid tiers |
| Free tier (they differ) | No | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial (they differ) | 30 days | 14 days |
| API | Yes | Yes |
| Data export | Not stated | Not stated |
| Their cut | None |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
Privacy-first analytics without cookies
Plausible answers what a Google Analytics dashboard takes four clicks to answer, on one page, without cookies or a consent banner. The script is a fraction of the size, which shows up in a page speed score. There are no user-level reports at all, so anybody who needs to follow one visitor around is in the wrong tool.
Our note
Not running a consent banner is a saving the price does not show. No cookies means no banner and no consent records to keep, and on a small site that is worth more than the gap between $9 a month and free analytics.
Open source site analytics with no cookie banner
Umami counts visits without cookies or personal data, which is what keeps a consent banner off the front of a site nobody came to for a consent banner. The whole thing is open source, so it can be self-hosted for nothing on hardware you already pay for, and the cloud plan exists for people who would rather not. Events are the billing unit above the free tier. The dashboard is deliberately one screen.
Our note
Self-host it if you already run a server, because the software is the same and the cloud plan is convenience rather than capability. Against Plausible the feature sets are close enough that the decision comes down to whether you want to operate it yourself, and Umami is the one that lets you.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Not stated |
| Runs on | Web | Web |
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| Covers | Analytics | Analytics |
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| Works with | Nothing in particular | Nothing in particular |
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| Founded | Not listed | Not listed |
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| Reader rating | No reviews yet | No reviews yet |
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| Live deals | None right now | None right now |
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