Growing an audience
Running the business
Both cover link in bio and digital products & storefronts. Here is what separates them on price, billing, what you can take with you, and coverage.
| Pillar | Zaap | |
|---|---|---|
| Starting price | From $29 | From $9 |
| Pricing model | Free plan, paid tiers | Free plan, paid tiers |
| Free tier | Yes | Yes |
| Billing | Monthly or annual | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | 5% of what you earn | Not stated |
| Runs on | Web | Web |
| Covers | Link in Bio, Brand Deals & Sponsorships, Digital Products & Storefronts | Link in Bio, Digital Products & Storefronts, Email Marketing & Automation |
| Works with | Nothing in particular | TikTok, Instagram |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A creator store, media kit and booking page
Pillar puts the storefront, the media kit and the calendar behind one link, and the media kit updates itself from connected accounts rather than waiting for somebody to rebuild a PDF. Digital products, bookings and invoices are all sold from the same page. The seller fee on the entry plan is the thing to check against what you expect to sell.
Our note
Work out the seller fee before choosing the cheap plan. Past about $1,400 of monthly sales the 5 percent on Creator costs more than the jump to Entrepreneur, and the media kit gets better at the same time.
Only on this side
A bio link with a shop and a mailing list
Zaap is a link-in-bio page that also sells digital products and sends the email, so an audience arriving from a profile can be captured and sold to without a second subscription underneath. The free plan builds the page and collects addresses. Paying removes the Zaap branding and turns on the store, the blog and the sending.
Our note
The reason to pay for this over Linktree is the mailing list, because an address you own outlives a platform's algorithm and a bio link does not. If nothing is being sold and no list is being built, the free tiers elsewhere are the same product.
Only on this side
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.