Making the work
Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
A booking page for brand deals and pricing
Run newsletter sponsorships without a spreadsheet
Passionfroot | Sponsy | |
|---|---|---|
| Starting price | Free | From $79 |
| Pricing model (they differ) | Free | Paid subscription |
| Free tier (they differ) | Yes | No |
| Billing (they differ) | Usage-based | Monthly or annual |
| Free trial | Not stated | 7 days |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Web |
| Covers |
Shaded rows are where the two answers disagree and both listings have answered. A row where one side has not stated a fact is left plain, because silence is not a difference.
A booking page for brand deals and pricing
Passionfroot gives sponsors a page where they can see your rates, pick a slot and pay, instead of a fortnight of email. Invoicing and briefs are handled. It costs a creator nothing to use, and earns from a percentage of the deals it introduces.
Our note
Worth setting up while it costs nothing, since the booking page is useful even if you never touch the partner network. Weigh the 15 percent against what finding that sponsor yourself would have taken, and remember it applies for as long as the relationship does.
Only on this side
Run newsletter sponsorships without a spreadsheet
Sponsy is the back office for a newsletter that sells its own advertising: a booking calendar, the assets, the invoices and the reporting a sponsor expects afterwards. Selling directly is what makes newsletter advertising worth doing, and the admin is what makes people stop. It handles the admin. Publishers running one letter will find the cheaper tier is the whole product.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
| Brand Deals & Sponsorships, Creator Finance |
| Brand Deals & Sponsorships, Newsletter & Email |
| Works with | YouTube, LinkedIn, Substack | Nothing in particular |
|---|
| Founded | Not listed | Not listed |
|---|
| Reader rating | No reviews yet | No reviews yet |
|---|
| Live deals | None right now | None right now |
|---|
Our note
The flat fee is the thing to weigh, because $948 a year is nothing against a healthy sponsorship business and a lot against a letter selling one slot a month. Work out what an hour of your admin costs before deciding, since that is the only saving this makes.
Only on this side