Growing an audience
Running the business
Both cover brand deals & sponsorships. Here is what separates them on price, billing, what you can take with you, and coverage.
| Passionfroot | Raptive | |
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Free | Free |
| Free tier | Yes | Yes |
| Billing | Usage-based | Not stated |
| Free trial | Not stated | Not stated |
| API | Not stated | Not stated |
| Data export | Not stated | Not stated |
| Their cut | Not stated | Not stated |
| Runs on | Not stated | Not stated |
| Covers | Brand Deals & Sponsorships, Creator Finance | Ad Networks, Brand Deals & Sponsorships |
| Works with | YouTube, LinkedIn, Substack | Nothing in particular |
| Founded | Not listed | Not listed |
| Reader rating | No reviews yet | No reviews yet |
| Live deals | None right now | None right now |
A booking page for brand deals and pricing
Passionfroot gives sponsors a page where they can see your rates, pick a slot and pay, instead of a fortnight of email. Invoicing and briefs are handled. It costs a creator nothing to use, and earns from a percentage of the deals it introduces.
Our note
Worth setting up while it costs nothing, since the booking page is useful even if you never touch the partner network. Weigh the 15 percent against what finding that sponsor yourself would have taken, and remember it applies for as long as the relationship does.
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Ad management for sites past 25,000 pageviews
Raptive, which was AdThrive until 2024, sells ads on behalf of sites that have enough traffic to be worth a salesperson. Rates per thousand views run well above what a self-serve network pays, and the company handles layout, video units and direct deals. The catch is the door: a site under the pageview floor cannot apply.
Our note
The reason to move here from AdSense is the rate per thousand views, not the features. Ask for the revenue split in writing before switching, because it is the one number the site will not tell you.
Ratings are the average of reviews readers left. The facts are stated by each tool’s own listing and are not verified by CloutStack. How we make money.
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